Jagannath was called “Purusottama” since his origin at Puri or Purusottam – Kshetra (the abode of Purusottam) since pre-historic times. The Rig Veda refers to him as the Daru (sacred log of wood) of Purusottama, afloat on the eastern sea. The name “Jagannath” (Lord of the Universe) is invariably a collective representation of the Triad (Jagannath – Balabhadra – Subhadra) and has been in use since the dawn of the last millenium.
He has multiform manifestations. He is Siva or Bhairava and goddess Vimala is Bhairavi. Saivism and Saktism are fused in him.
The use of “Klim” mantra in worship gives him a tantric image. Indeed the Triad represents the supreme divine consciousness, epitomsing Sat, Chit, and Anand. Such a powerful conception of synthesis and regenesis is unique in the entire world. The Jagannath culture is not only pre-dominated in Puri but it is global. Its Universal affirmation is secular defusion of such an attitude is futuristic. It calls for unity in diversity is an age of diverse perversity.